AIVA Awards Annoucement

OTT RECEIVES FIVE AWARDS FROM THE ACADEMY OF INTERACTIVE AND VISUAL ARTS We were thrilled and honored to be recognized for excellence in creative services by the Academy of Interactive and Visual Arts (AIVA). The OTT team received the awards during the 24th annual...
When Sports Marketing Doesn’t Work

When Sports Marketing Doesn’t Work

Sports marketing can be great. When done right, I am as big of a proponent of it as anyone. Nonetheless, just like any marketing initiative, it has its pitfalls, which can be very dangerous – especially if emotion rules decision-making. The affinity people have toward...