by 301admin | Jul 23, 2024 | Uncategorized
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
by 301admin | Nov 9, 2018 | Uncategorized
ROI vs. ROE This past week I was discussing the idea of running a radio campaign for/with a friend of mine who owns a small business and he said to me “there’s no way I will get an ROI (return on investment) from that,” and while I didn’t (and don’t) disagree with...
by Ott Admin | Jun 14, 2018 | Uncategorized
OTT RECEIVES FIVE AWARDS FROM THE ACADEMY OF INTERACTIVE AND VISUAL ARTS We were thrilled and honored to be recognized for excellence in creative services by the Academy of Interactive and Visual Arts (AIVA). The OTT team received the awards during the 24th annual...
by Ott Admin | Feb 14, 2018 | Uncategorized
Sports marketing can be great. When done right, I am as big of a proponent of it as anyone. Nonetheless, just like any marketing initiative, it has its pitfalls, which can be very dangerous – especially if emotion rules decision-making. The affinity people have toward...
by 301admin | Jan 9, 2018 | Uncategorized
I ran across the 2011 movie “In Time” over the weekend (vastly underrated at 36% on the Tomatometer), and I was hooked. Sure, Justin Timberlake and Amanda Seyfried gave fine performances, but the premise of living in a world where time has become the...
