La Lomita owns 35 c-stores throughout the Rio Grande Valley and South Central Texas. Beginning in 2022, OTT and 33 Degrees worked with the ownership group to showcase the chain’s food offering by installing 3-screen, digital menu boards in every store, driving increased revenue and profitability across the system.

In tandem, OTT has supported a variety of new menu items and branding initiatives, bringing promotions to customers’ attention with creative messaging, innovative approaches, and aggressive media buys.