Media Planning + Strategy

If your ad runs and no one sees or hears it, is it still an ad?

OTT's approach to media planning sponsorships, promotions and placement address both the valued core and the opportunistic edges of your brand's audience. The core reveals a deep understanding of the relevant cultural context of the people we're trying to connect with, and of how the brand appropriately fits with both. The edges are the places where the brand encounter the people most likely to be receptive to it - and who will ideally pass it on.

Our media team possesses wide-ranging talents for developing plans for digital, mobile, traditional and emerging channels. We work to ensure your investment dovetails with your other marketing efforts to build awareness, consideration, purchase and preference for your brand.

  • Audience Modeling Analysis & Segmentation
  • Broadcast Advertising
  • Market Segmentation
  • Organic Media - Search and Social
  • Out-of-Home Advertising
  • Paid Media - Search and Display
  • Print Advertising